Director, Demand Generation

New York, United States · Marketing

Description

We are seeking a highly motivated and talented Demand Generation Director, a new role at ActionIQ, created to own the overall strategy and execution of our demand generation programs to drive top-line growth. You will manage an array of programs that effectively reach ActionIQ’s different buyer personas and drive those individuals through the marketing and sales funnel, building and influencing a combined marketing & sales outreach strategy. You will be analytically minded and able to report program success based on funnel metrics, including opportunities and wins. You will work closely with marketing stakeholders, sales, and customer success to ensure programs are timely, creative, measurable, flawlessly executed, and drive revenue.

ActionIQ delivers a new model for personalization at scale: delivering the right message to the right customer in the right channel. As a Customer Data Platform (CDP), ActionIQ helps Fortune 500 companies connect their first-party customer data, orchestrate cross-channel campaigns, and measure incremental lift across all digital and offline channels. We are VC-backed by Sequoia Capital, Andreessen Horowitz, FirstMark Capital, and Bowery Capital and are already helping brands like Verizon Wireless, The New York Times, HBC and others grow customer lifetime value and marketing ROI.

Reporting to the Vice President of Marketing, the ideal candidate will be a self-starter that can hit the ground running and leverage their experience to build out our demand generation function. A successful candidate will be analytical, results-driven, sales-focused, have an understanding of marketing systems, and be able to balance testing new demand generation strategies and tactics with scaling the programs that work effectively, all in an effort to achieve the best results for the business. This role will sit in our NYC HQ.



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